SRO Motorsports Australia is pleased to announce Monochrome has extended its support of Monochrome GT4 Australia on a new three-year naming rights partnership deal.
Having first signed as the naming rights partner of the series at the start 2023, Monochrome will continue to serve as a major sponsor until the end of 2027, further reinforcing its commitment to the category and SRO Motorsport Australia’s vision.
Monochrome is Australia’s leading specialist in crypto-asset infrastructure, and offers safe and regulated cryptocurrency investment options, focusing on fund management, asset servicing, and secure transaction solutions.
Founded and led by Jeff Yew, the organisation boasts a wealth of experience in motorsport, having proudly supported a range of individuals and events over the past few years, including drivers Craig Lowndes and Liam Talbot, and the 2023 Bathurst 12 Hour.
The extension is a major boost for SRO Motorsports Australia, which will take a lead role as promoter of a new premier national circuit racing platform in 2025 that will feature Monochrome GT4 Australia as a core category.
Joining Monochrome GT4 Australia in the new events platform will be GT World Challenge Australia Powered by AWS, Ferrari Challenge Australasia and the newly announced Porsche Sprint Challenge.
QUOTES
Chief Executive Officer, SRO Motorsports Australia
“We are delighted to have Monochrome continue its role as the naming rights partner of Monochrome GT4 Australia for the next three years,” said McMellan.
“Since its foundation, Monochrome has fast become a major player in the crypto-asset financial industry, aligning well with our goals to expand in motorsport.
“Having Monochrome commit to the category will give it plenty of stability in the foreseeable future, which is especially important as we enter an exciting new chapter in 2025.
“We are grateful to Jeff and his team for their unwavering support and look forward to working with Monochrome to grow GT4 into one of the nation’s powerhouse categories.”
Jeff Yew
Chief Executive Officer, Monochrome
“Monochrome is pleased to work alongside SRO Motorsport Australia and continue our firm’s support of the Monochrome GT4 Australia series,” said Yew.
“We have been impressed with the series’ growth since joining last year and are encouraged to see it now standing as a standalone series—one we believe will continue to grow in the years ahead.
“Monochrome’s presence in the sporting industry reflects our core values. Both motorsport and Bitcoin investment carry risks, but within a regulated environment, they allow participants to pursue their goals safely and confidently.”
Monochrome sits at the forefront of Australia’s regulated crypto-asset industry, most notably with its asset management arm - Monochrome Asset Management being the investment manager of Australia’s first direct crypto-asset spot ETFs — the Monochrome Bitcoin ETF (Ticker: IBTC) and the Monochrome Ethereum ETF (Ticker: IETH).
Get more information on Monochrome via www.monochrome.co.